LUXIAOJUN Athlete Code of Conduct and Partnership Policies

LUXIAOJUN is proud to partner with elite athletes who embody our values of excellence, integrity, and discipline. As representatives of our brand, all contracted athletes are expected to maintain the highest standards of behavior, both on and off the platform. This Code of Conduct outlines the expectations and responsibilities associated with being a LUXIAOJUN-endorsed athlete.

This policy is binding for all athletes under contract and may be updated from time to time. Continued participation in the endorsement program implies acceptance of the latest version.


1. Compliance with Anti-Doping Regulations

All athletes must comply with:

  • The World Anti-Doping Agency (WADA) Code

  • IWF, USA Weightlifting, or other governing body regulations

  • Any applicable national anti-doping organization standards

Any confirmed violation or suspension related to doping, tampering, or refusal to submit to testing may result in immediate termination of the endorsement agreement.

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2. Personal Conduct & Public Behavior

Athletes are expected to:

  • Conduct themselves professionally, respectfully, and ethically at all times.

  • Refrain from public behavior that could be deemed offensive, discriminatory, violent, or abusive.

  • Avoid any association with illegal activity, hate speech, or extremism.

  • Maintain professionalism in social media content, public statements, and appearances.

  • Avoid making disparaging statements about LUXIAOJUN, its products, partners, or affiliated athletes.

3. Reputational Risk & Brand Alignment

We reserve the right to review the public conduct and personal affiliations of our athletes. Situations that may trigger a conduct review include but are not limited to:

  • Criminal charges or investigations

  • Allegations of harassment, discrimination, or abuse

  • Unprofessional behavior at events

  • Content or comments inconsistent with our brand image

LUXIAOJUN retains sole discretion to determine whether any such matter constitutes a breach of brand alignment, and may take corrective actions including contract suspension or termination.


4. Social Media Guidelines

Athletes must:

  • Accurately represent the LUXIAOJUN brand in all sponsored content

  • Avoid posting competitor product promotions unless specifically authorized

  • Tag @luxiaojunofficial in agreed-upon content and use provided campaign materials properly

  • Refrain from using the brand to express political, religious, or controversial views

  • Promptly remove or revise any posts upon request by LUXIAOJUN

5. Training & Competition Standards

  • Athletes are expected to actively train and compete unless recovering from injury or on leave.

  • Notify LUXIAOJUN if they are planning to retire or take a competitive hiatus.

  • Submit a quarterly update of competition plans and performance schedules.

  • Maintain clear communication regarding travel, media, or brand-related obligations.


6. Confidentiality

Athletes must maintain the confidentiality of all:

  • Product development information (including unreleased products or colorways)

  • Marketing campaigns prior to public launch

  • Sponsorship and contract terms, unless disclosure is required by law


7. Policy Updates

This policy may be updated periodically to reflect regulatory changes, emerging risks, or company values. When updates are made:

  • Athletes will be notified via email or official communication.

  • The most recent version will always be available at www.luxiaojun.com/athlete-policy.

8. Enforcement

Violations of this policy may result in one or more of the following:

  • Written warning

  • Temporary suspension of endorsement benefits

  • Immediate termination of the endorsement contract

  • Reclamation of compensation or product allowances (if breach is material or reputational)


Questions or Concerns?

Please contact us at athlete@luxiaojun.com with any questions about this policy or its application.